Jack Heuer, the man behind the Carrera While early models of the Carrera ran on manual-wound mechanical movements, Heuer was an integral part of the development of the automatic chronograph caliber. Created with automobile racing in mind, the watch takes its name from a famously dangerous car race, the Carrera Panamericana.
With Jack Heuer at the helm of the company, the Carrera chronograph was developed and launched in 1963. In 1962, Jack Heuer-the great-grandson of the founder-took over the company.
Founded in 1860 by Edouard Heuer in Switzerland, Heuer the watch brand built a reputation for building precise movements and topnotch quality pocket watches as the family business was handed down from generation to generation. For this installment of our Watch of the Month series, we delve into the history of the vintage Heuer Carrera and explorer some modern iterations of the TAG Heuer Carrera.Ī Brief History of the Carrera Chronographīefore there was TAG Heuer, there was Heuer. A watch that was born in the 1960s and successfully transitioned into a modern luxury chronograph, the iconic Carrera watch continues to be a flagship model for TAG Heuer.
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